Today’s Poster. When an airline ‘owned’ the world. Today we are used to a diversity of airlines and cheaper carriers, so it’s easy to forget where each nation basically had one, national flag carrier.
Here it’s Air France. As you’d expect, this brings not just their routes (almost an afterthought) but their world view, their colour scheme and not least, the pre-eminence of the Francophone world.
It’s 1947. Here another layer is the exotics of a far flung world for a vieweship very conscious of the mother country being only just being retaken from recent occupation and with major privations and rationing in place. Attractive seeming overseas destinations would prove to be literal graveyards in a few years too, such as Algeria and Vietnam, as the only-just seen decolonisation movement gained strength. It all depends on where you stand and where you start.
James Kightly, Vintage Aero Writer.